Joyous Longevity lands Times Square spotlight after NYC Big Book Award win

Printed Word Reviews will feature Sieglinde C. Othmer’s Joyous Longevity: The A-Z Field Guide on a Times Square billboard June 20, tying the promotion to the magazine’s special issue for the American Library Association. The book was also named a Distinguished Favorite in the NYC Big Book Award’s Health & Fitness category and featured at the ceremony. Why it matters: - The Times Square billboard gives Joyous Longevity national visibility in one of the country’s highest-profile advertising venues. - The recognition adds momentum for a health-and-wellness title aimed at readers navigating aging with more purpose, vitality and optimism. - The promotion also links the book to Printed Word Reviews’ special issue for the American Library Association, expanding its reach to library and publishing audiences. What happened: - Printed Word Reviews will showcase Sieglinde C. Othmer, PhD, and Joyous Longevity: The A-Z Field Guide on a multi-story billboard in Times Square on June 20. - The billboard appearance is part of an exclusive NYC billboard program curated by publisher Ted Olczak. - The feature aligns with the release of Printed Word Reviews’ special issue for the American Library Association. - The NYC Big Book Award named Joyous Longevity a Distinguished Favorite in the Health & Fitness category. - Othmer was recognized at a live ceremony in New York City, where she walked the red carpet, delivered an acceptance speech and appeared on the Times Square spectacular with other VIP authors. The details: - Joyous Longevity is presented as an alphabetical field guide that translates wellness science into practical advice. - The book focuses on nutrition, mental resilience, physical health and emotional well-being. - Othmer describes the book as a roadmap for aging with vitality, purpose and optimism. - Othmer said, “Aging shouldn’t be viewed as a slow decline, but rather as an extraordinary opportunity for growth, wisdom, and joy.” - Othmer said the New York recognition is “incredibly validating” and that she hopes the book helps people embrace later years with “open arms and vibrant health.” - Printed Word Reviews also named the book a “TOP Pick” in a recent review. - The full review is available here . - The award program described the title’s recognition as based on its overall excellence, engaging presentation and simple, encouraging philosophy. Between the lines: - The Times Square placement turns a book award into a marketing event, giving a niche wellness title a broader public stage. - The messaging around aging reflects a growing market for books that frame longevity as lifestyle and mindset, not just health management. - The award and billboard promotion together help position Othmer as both an author and a wellness voice with mainstream appeal. What’s next: - Joyous Longevity remains available for purchase through major book retailers and the author’s official channels. - Printed Word Reviews says the Times Square feature will run alongside its June special issue, which should keep the title in circulation with readers, librarians and industry professionals. - The NYC Big Book Award will continue its annual cycle of submissions and fall announcements for winners and distinguished favorites. The bottom line: - Joyous Longevity is moving from award recognition to a highly visible New York promotional push, with Times Square serving as the next stage for its wellness message.